Netflix and Google are rolling out new streaming services to subscribers in Canada this week, giving the company a big boost for the launch of its new Canadian service.
The two companies announced Thursday that they will begin rolling out the new service in the province of Ontario on Tuesday, and it is expected to expand across Canada by the end of the month.
The new service, which will be available in more than 100 Canadian markets, will be a joint venture between Netflix and Hulu Plus, a subscription video-on-demand service.
It will be powered by the same technology as Netflix’s streaming service, but it will include features like “premium” and “enhanced” options, according to the company.
While it will likely be similar to the services offered by Amazon Prime and other subscription video services, the service will also offer more of a premium experience.
The Canadian launch will be one of the first in the world to offer the services, and the companies are aiming to make it available across the country by the middle of next year.
The announcement comes after Netflix said earlier this month that it would begin rolling-out a new Canadian subscription service, called The Netflix Club, to subscribers by the summer.
The Netflix Club will offer the same basic subscription package as Netflix in Canada, but with additional features like a Netflix Pass, access to the Netflix app and a new way to access movies and TV shows in Canada.
The service is also expected to be available to more than 200,000 subscribers in Ontario.
“In Canada, there’s a lot of overlap between Netflix members and Netflix subscribers in other countries, so it’s not surprising that the company wants to bring Netflix to Ontario,” said Todd Schulz, senior vice-president of business and research for Ovum.
Netflix is also planning to offer a premium version of the service to Canadian subscribers, he added.
The service is expected, however, to cost $6.99 a month, with a minimum monthly subscription of $20.
“We’re looking forward to bringing our premium service to Ontario subscribers and to giving Canadians access to great content that they love and that we know will make a huge difference to their lives,” Netflix president Ted Sarandos said in a statement.