GABRIEL BARROTT GOLDMINE ADVERTISING ADVISOR: A woman with a great deal of experience in the advertising industry and an eye for finding creative opportunities, Barbara Barrott was born in Canada and has been working in the media industry since 1987.
As a result, she knows a thing or two about the business of advertising and the importance of a great ad to the bottom line.
But this doesn’t mean that she’s not a bit of a fan of the business side of things as well.
Her insight is that it is up to the advertisers to take ownership of the message, the content, and the timing of the ad.
If you’re an advertiser looking to do more than just build awareness, Barrott believes that you should be paying close attention to what is being conveyed in your ads and how it relates to your brand.
Here’s her advice on the best way to get started with the best ads in 2019.
1.
Find the right theme to go with your campaign: Whether it’s a news story, a campaign for a charity, a business advert, or a campaign targeting a particular demographic, you want your ads to be as engaging as possible, says Barrott.
“You need to make sure your ad is relevant to the audience it is targeted to.
So if you want to have an ad that is very personal, and it’s about your family or something that you are passionate about, then it has to be very personal and emotional in some way.” “
The message needs to be relevant to that audience.
So if you want to have an ad that is very personal, and it’s about your family or something that you are passionate about, then it has to be very personal and emotional in some way.”
2.
Make sure your ads target your audience: The best ads will resonate with the audience, says Barrett, because “the more people who see your ad, the more they will buy your product or service.”
If you can use that to your advantage, it could mean that you can get the word out about your product before it’s actually available to the public, or it could give your brand a marketing boost.
And if you are able to do both, you can also reap some significant rewards, as well as increase your ad budget.
3.
Use hashtags to promote your ads: There are a few ways to get your message out, says a recent Forbes article.
One is to use hashtags, which are commonly used in social media, such as #sales, #marketing, #ad and #advertising, to highlight your ad.
But it’s important to be careful not to get too carried away with hashtags and use them sparingly, as it could easily become a way for your company to get in front of the eyeballs without actually doing much.
Instead, you should use them to highlight important parts of your ad and keep them relevant.
“A hashtag is just an identifier that you use to mark up the ad,” says Barrett.
“It means it’s part of the story.”
4.
Make it clear where the content will take place: A good ad is one that is meaningful to the target audience, so you want it to be in a way that makes it clear that your product is relevant.
But Barrott advises not to overdo this.
“People will want to see the ad because they want to buy something from you,” she says.
“But if it doesn’t make sense to the reader, then don’t put it in.”
5.
Find out what your audience wants: Barrott suggests that you find out what the audience is looking for before you start your ad campaign.
“That is, you might be targeting a specific group of people, and you might have to use something like a hashtag to make that clear, or you might not have to,” she explains.
If the audience does not want to be presented with the ad in the same way that you did, you may need to change the content to make it clearer.
But if your ad really resonates with them, you’ll want to find out if they actually want to purchase from you or not.
Barrett also suggests that your ad be as personal as possible.
“If you have an image that is too long and doesn’t tell them all the story that you’re trying to tell, you won’t have as much of an effect with that audience,” she advises.
6.
Find creative ways to capture the imagination of your audience by using visuals: The key to making an effective ad is using imagery to grab your audience’s attention.
“Make sure the ad has an interesting picture that draws their attention,” says Barret.
“Have something that they can identify with, such like a character or an environment, or something from the movies, for example.
Make them feel something.”
7.
Make your ad stand out with a bold, creative headline: If your ad has a bold headline, it will
