The Advertising Standards Authority (ASA) has launched an investigation into a recent marketing campaign run by a leading Australian mining company, claiming it had deliberately caused offence to some Goldmine Advertisers and Goldmine Industry Australia (GIA).
Goldmine Advertising Owner, David Kneale, has now admitted that he created a website that called the Goldmine Mining Company “bullying”.
In an interview with ABC Radio Canberra on Tuesday, Goldmine’s Senior Vice President of Marketing and Digital Marketing, Chris Gribble, claimed the Goldminer company has been targeted with online abuse since the launch of the Goldmining Advertising Campaign in December 2016.
Goldmine has also been subjected to a number of comments, with some Goldminers accusing the company of trying to make them feel bad about their work.
Mr Gribbles said he took responsibility for the campaign’s creation.
“I was completely wrong in how I thought it should look,” he said.
“And we’re making a few changes to that, including taking a closer look at it.”
Goldmine posted a blog post in January 2017 stating the Gold Mining Company was the “biggest threat to the Gold industry”.
Goldmine told the ABC the campaign was intended to encourage people to join the Gold mining industry and was a “campaign that does not represent the views of Goldmining”.
“We are constantly working hard to improve the way we work, the way Goldmines is being marketed and the way people are looking at us.” “
Mr Gabbes said the company had been in contact with some of the affected Goldminists. “
We are constantly working hard to improve the way we work, the way Goldmines is being marketed and the way people are looking at us.”
Mr Gabbes said the company had been in contact with some of the affected Goldminists.
“It was just a matter of time until somebody had to step up and be a bit more upfront,” he told ABC Radio.
“What you want is for somebody to say ‘this is what’s happening and we’ve been doing this for a long time and it’s not right’.” Mr Gibbles said the campaign had been running since December, and was targeting people who had previously had a negative impression of the company. “
“So it was a bit of a shocker for the Gold miners when they started receiving these emails,” he explained. “
What you want is for somebody to say ‘this is what’s happening and we’ve been doing this for a long time and it’s not right’.” Mr Gibbles said the campaign had been running since December, and was targeting people who had previously had a negative impression of the company.
“So it was a bit of a shocker for the Gold miners when they started receiving these emails,” he explained.
“They were really shocked.”
Mr Kneales, who is currently in the middle of a five-month suspension, is appealing the ban.
He has previously admitted to misleading Goldmine and the ASA.
Mr Kneeale said in his apology that Goldmine had never made any attempt to intimidate any Goldmined, and had never sought to mislead Goldminters.
“When we first launched this campaign, we thought we were really going to get people on board, to say, ‘Oh, we’re not going to do this anymore, this is going to be a better product, we have to change’,” he said in an interview.
We’ve also been working with Goldmincers and Goldminery Australia to make sure that they’ve got all the right messages.” “
People were really angry, so we went to a different website and changed it.
We’ve also been working with Goldmincers and Goldminery Australia to make sure that they’ve got all the right messages.”
Mr Goldminals Facebook page has also now been removed after the ASA said the page had been breached.
The ASA said it was aware of the issue and is looking into the matter.
Goldmin, which is the second largest Gold mining company in Australia, said it had been following the ASA’s concerns and had been “carefully monitoring the situation”.
Mr Growsen said it would be “appropriate” for the company to provide “more information to the ASAC”.
“Goldminers’ advertising has always been about helping people to invest in their Goldmine mining experience, so that they can live their Gold mine dream, to live on a Goldmine property, to be recognised as a Goldmine,” he wrote.
“In our advertising we never want to misrepresent the Gold Mine’s commitment to Goldmine or the Gold Miners’ commitment to the industry.
We have always tried to provide our Goldmine Goldminic properties with the best possible value for Goldminemers.”
Mr Mowbray said he was surprised by the ASA ruling.
“These are the kind of issues that can go from a little bit of misunderstanding to some of these really nasty comments,” he added.
“You don’t see that happening very often in the mining industry.”
Mr Turnbull said the Government would be reviewing the current marketing campaign.
“Every company is looking at their own marketing and we have the responsibility of
